Amazon
Amazon South Africa has expanded its delivery network in KwaZulu-Natal for the peak shopping season, offering Same-Day and Next-Day Delivery in Durban and surrounding areas. To celebrate, Amazon SA has partnered with rugby stars Siya Kolisi, Makazole Mapimpi, Siya Masuku, Vincent Tshituka, and Lukhanyo Am in a campaign highlighting the speed, precision, and teamwork of rugby, paralleling Amazon's commitment to fast, reliable delivery through the symbolic passing of Amazon-branded boxes.
TEARS
Bringing hope and healing
The TEARS Foundation, a vital support system for survivors of GBV, sexual violence, and r*pe in South Africa, sought private-sector funding after government support was frozen. Bearing this in mind, we set out with the goal to develop a powerful and effective integrated messaging strategy
that would resonate with potential victims and survivors, while appealing to the private sector for Corporate Social Investment
(CSI) funding.
CONVERSE
South Africa
For over 115 years, Converse has been a symbol of youth culture, celebrated for fostering self-expression and individuality. The iconic Chucks have been worn by musicians, athletes, artists, and celebrities, remaining
a timeless canvas for any outfit. To honor this legacy, Converse launched the ‘Love, Chuck’ campaign, celebrating its connection to creative communities. They approached me to help localize the campaign, adding a South African spin while honoring the country's cultural and creative influences.
